01
Design & build
A site that looks like it belongs to you, loads in under a second, and works on the phone your customer is actually holding.
- Custom design, no templates
- Hand-coded, no builder bloat
- Accessible & responsive by default
Web design · SEO · Answer engine optimization
Websites that
get found.
Beautiful to look at, ruthlessly fast, and structured so they can actually be read — by Google, and by ChatGPT. Perplexity. AI Overviews. Gemini. Claude.
Three jobs,
one person, no handoffs.
Design, build and search strategy usually live at three different agencies who blame each other. Here they're the same conversation.
02
SEO foundations
The unglamorous plumbing that decides whether Google can find you at all — done once, done properly, at build time.
- Technical audit & fixes
- Keyword and intent mapping
- Core Web Vitals tuning
03
Answer engine optimization
Being the source an AI cites, not the site it skips. Structured, quotable, machine-readable content.
- Schema.org structured data
- Question-shaped content architecture
- AI crawler access & llms.txt
95+
Lighthouse performance target on every build
2–4wk
Typical kickoff to launch for a marketing site
1
Person on your project, start to finish
0
Page-builder bloat, mystery plugins or lock-in
How it goes
Four steps. You'll always know which one we're in.
The process,
minus the mystery.
01
Dig
What you sell, who buys it, and what they type — or ask out loud — right before they buy. I audit what you have, look at who's outranking you, and pull the actual search and question data. No assumptions.
02
Map
Before a single pixel: a page-by-page plan. Every page gets one job, one primary query, and a reason to exist. This is the step most projects skip, and it's why most sites never rank.
03
Make
Design and build together, in the browser, where you can actually click it. Semantic HTML, structured data, real performance budgets. You review at two checkpoints, not twenty.
04
Measure
Launch, then watch. Search Console, analytics, and a monthly check on where you're showing up — including inside AI answers, which most reports still ignore. Adjust from there.
Questions
Straight
answers.
The ones people ask on the first call — answered here so you don't have to book one just to find out.
What is answer engine optimization (AEO)?
AEO is the practice of structuring a website so AI assistants — ChatGPT, Perplexity, Claude, Gemini, Google's AI Overviews — can read it, understand it, and cite it in the answers they generate. Traditional SEO competes for a click on a results page. AEO competes to be the source the AI quotes before there's a results page at all.
Is AEO replacing SEO?
No — it's a layer on top. Answer engines still lean on the same signals classic search does: crawlable pages, fast loads, clear architecture, credible content. A site with solid technical SEO is already most of the way there. What's left is mostly structure and phrasing.
How long does a website build take?
Two to four weeks for a typical five-to-eight page marketing site. Bigger builds, e-commerce, or projects needing original copy and photography run longer. The biggest variable is how fast content and feedback come back — which is exactly why the content plan comes before the design.
How long does SEO take to show results?
Technical fixes can move in Search Console within days. Ranking gains on competitive terms take three to six months of steady work. Anyone promising page one in thirty days is either targeting phrases nobody searches or about to do something that gets you penalized.
Do you work with existing websites, or only new builds?
Both. Plenty of projects start as an audit of a site that already exists. If the platform can be fixed, I fix it. I only recommend a rebuild when the current foundation makes decent performance genuinely impossible.
What platform do you build on?
Whatever fits. Hand-built static for speed and control, Webflow or Astro when you want to edit things yourself, Shopify for product businesses, WordPress when your team already lives there. Platform gets chosen after the needs are clear — never before.
From the journal
Practical notes on search, structure and getting cited. No listicles.
AEO
What is answer engine optimization?
A plain-English definition, how it differs from SEO, and the five things that actually make a page quotable by an AI.
Technical SEOSchema markup that actually does something
Most structured data on the web is decorative. Here are the four types that earn results, and how to validate them.
StrategyThe small-business SEO checklist
Twenty things to fix before you spend a dollar on ads — ordered by how much they move the needle.
Let's make you findable.
Tell me what you're building. I'll tell you honestly whether you need a new site, a tune-up, or nothing at all.