Notes on being
findable.

What I've learned building for search and answer engines — written for the person who runs the business, not the marketing department.

A plain-English definition, how it differs from SEO, and the five things that actually make a page quotable by an AI assistant.

Most structured data on the web is decorative. Here are the four types that earn real results, how to write them, and how to validate them.

Twenty things worth fixing before you spend a dollar on ads — ordered by how much they actually move the needle.

Want this done for you?

Everything in the journal is what I do on client projects. Happy to teach it, happier to handle it.