Design
- Custom layout & type system
- Brand colors, or a palette built with you
- Mobile-first, tested on real devices
- Two rounds of revisions per page
Home Services
What I do
Built once.
Built right.
Three services that are really one thing: a website people can find. Take all of it, or take the piece you're missing.
01 — Design & build
A site that looks
like you, and loads
like it's free.
Custom design, hand-written code, no drag-and-drop scaffolding underneath it. Fast because it's small, not because it's been squeezed through a plugin.
Build
- Semantic, crawlable HTML
- Performance budget enforced at build
- WCAG-minded contrast & keyboard nav
- Deploy, DNS & SSL handled
Content support
- Page-by-page content plan
- Copy editing on what you write
- Full copywriting available as an add-on
- Image sourcing & optimization
Handover
- You own the code, domain and accounts
- A short video walkthrough
- Editing docs written in English
- 30 days of post-launch fixes included
02 — SEO foundations
The plumbing
nobody sees
and everybody
needs.
Search is mostly a technical problem wearing a marketing costume. Fix the technical part and the marketing part gets dramatically easier.
Technical audit
- Crawl & index coverage
- Redirect chains, 404s, canonicals
- Core Web Vitals & render blocking
- Mobile usability & HTTPS issues
Keyword & intent
- Real search volume, not vibes
- Intent mapped to page type
- Competitor gap analysis
- One primary query per page
On-page
- Titles & descriptions written, not generated
- Heading hierarchy that makes sense
- Internal linking architecture
- Image alt text & file naming
Local & measurement
- Google Business Profile tune-up
- NAP consistency & citations
- Search Console & GA4 configured
- A dashboard you can actually read
03 — Answer engine optimization
Be the source,
not the skip.
A growing share of searches never reach a results page. Someone asks an assistant, gets a paragraph, and moves on. AEO is the work of making sure your business is inside that paragraph.
Worth knowing
This site is itself an AEO reference build — valid structured data on every page,
an
llms.txt at the root, and open crawler access for AI agents.
View source any time.
Structured data
- Schema.org JSON-LD, validated
- Organization, Service, FAQ, Article, Product
- Entities wired together with
@id - Rich result eligibility checked
Quotable content
- Question-shaped headings
- Direct answers in the first sentence
- Facts stated once, consistently, sitewide
- Definitions an assistant can lift cleanly
Machine access
- Content in HTML, not JavaScript-only
- Deliberate AI crawler policy in robots.txt
- An
llms.txtsummary for assistants - Clean sitemap & canonical signals
AI visibility tracking
- Prompt set built for your category
- Monthly citation checks across assistants
- Share-of-answer vs. named competitors
- Findings turned into next month's edits
Three ways in.
Starting prices for scoping. Your real number comes after the call, in writing, and doesn't move.
The Once-Over
$950Fixed · 1 week turnaround
You have a site. You want to know why it isn't working. This tells you, in order of what to fix first.
- Full technical SEO audit
- AEO & structured data review
- Competitor gap analysis
- Prioritized fix list with effort estimates
- 60-minute walkthrough call
- Credited toward a build if you book one
The Whole Thing
from $6,500Fixed · 2–4 weeks
A new site, designed and built, with SEO and AEO handled at the same time instead of bolted on later.
- Everything in design & build
- Everything in SEO foundations
- Everything in AEO
- Up to 8 pages, custom designed
- Analytics & Search Console configured
- 30 days post-launch support
The Long Game
$1,200Per month · 3-month minimum, then monthly
Search isn't a launch, it's a habit. Steady content, steady fixes, steady climbing.
- Two optimized pages or posts a month
- Ongoing technical monitoring
- AI citation tracking across assistants
- Monthly report and a call, if you want one
- Priority on small site changes
- Cancel monthly after the first three
Add-ons available on any package: full copywriting, e-commerce setup, migration from another platform, additional page templates, and photography direction.
Before you ask
Scope, money,
and timing.
What does a project actually cost?
Audits are $950 flat. Builds start at $6,500 and land where they land based on page count, copywriting needs and whether e-commerce is involved. Ongoing work is $1,200 a month. You get a fixed number in writing before anything starts, and that number doesn't change unless you change the scope.
Do you require a long contract?
Builds are project-based, so there's nothing to cancel. The ongoing package has a three-month minimum — SEO genuinely can't show anything meaningful in less — and after that it's month to month.
Who owns the website when it's done?
You do. The code, the domain, the hosting account, the analytics — all in your name, all handed over. There's no proprietary platform holding your site hostage and no fee to leave.
Can you work with my existing developer or designer?
Yes, and it's often the cheapest option. If you already have a designer you like, I'll do the build and the search side. If you have a developer, I'll hand over specs and structured data they can implement.
Do you guarantee rankings?
No, and nobody honest does — no one controls Google's index or an AI model's training. What I guarantee is the work: a technically sound site, valid markup, real content strategy, and transparent reporting on what's moving.
What industries do you work with?
Mostly small businesses, independent brands, service providers and creative practices — the ones competing on being genuinely good rather than on ad budget. If you're a hundred-person company with an in-house team, I'm probably not your best fit.
Not sure which one?
Describe the situation in a couple of sentences. I'll tell you which package fits — or that you don't need one.